The 98th Academy Awards will celebrate a year of exceptionally brave and bold cinema under the leadership of host Conan O’Brien. Academy President Lynette Howell Taylor describes this year’s nominated films as “all the things,” ranging from commercial hits like Sinners to experimental stories. The ceremony will also feature a special spotlight for the newest award for achievement in casting, marking a historic moment.
Lynette Howell Taylor’s journey to the presidency has been a natural transition, having served as a producer, nominee, and awards chair. she notes that the 2026 show will have a unique “feel” that is intimate and warm, a departure from previous broadcasts. Taylor’s focus is on balancing the prestige of the event with the need to keep a global audience entertained on March 15.
The In Memoriam tribute will be a particularly poignant part of the 98th ceremony, honoring legends like Robert Redford, Diane Keaton, and Rob Reiner. Bill Kramer, the Academy CEO, has promised a segment that is “robust and beautiful,” providing a moving experience for everyone watching. Rumors of surprise reunions have only added to the anticipation for the live broadcast at the Dolby Theatre.
Ratings for the Oscars have shown a positive trend, hitting 19.7 million viewers in 2025, with a significant lift among younger audiences. By making the show available to stream on Hulu and partnering with digital creators, the Academy has found new ways to engage viewers. This shift toward mobile and laptop watches is a key part of the organization’s long-term strategy.
The move to YouTube in 2029 signals the Academy’s transformation into a more global organization that reaches audiences year-round. This shift will provide a permanent digital hub for cinema, including access to museum programs and digitized historical archives. The 98th ceremony is a vital part of this journey, bridging the gap between traditional broadcasting and a digital-first future.
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