The LIFT + GLO event in Brooklyn recently introduced a new definition of “inner glow,” focusing on the role of internal oxygenation and physical movement. Organized by CO2Lift® and Pilote Pilates, the activation showcased how carboxy therapy and exercise work together to support skin health and systemic vitality. The event encouraged participants to view their wellness as a continuous investment in their biological future.
CO2Lift®, produced by Lumisque Inc., is a patented carboxy therapy treatment that stimulates skin oxygenation at a cellular level. By triggering the Bohr effect, the treatment helps the body deliver a surge of oxygen to the skin, promoting hydration and deep repair. This technology is a preferred tool for medical professionals focused on providing science-backed, non-invasive solutions for skin vitality.
Hosted at the Pilote Pilates studio, the experience allowed guests to wear the CO2Lift® mask throughout a workout designed to boost blood flow. The physical movement served as a catalyst, enhancing the mask’s oxygenating properties through increased circulation. Lana Kerr, creator of CO2Lift®, highlighted that oxygenation is crucial for optimal skin performance and vitality during and after exercise.
The activation was also a key moment for HERgevity, an emerging movement focused on broadening the conversation around female longevity. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that the movement aims to empower women to prioritize their health. HERgevity advocates for a holistic perspective on wellness, covering everything from hormone health to preventative skin care.
Following the success of the Brooklyn debut, organizers are planning a nationwide rollout for the LIFT + GLO series. These future events will continue to combine science, movement, and education to support the mission of HERgevity. By bridging the worlds of fitness and skincare, CO2Lift® and Pilote Pilates are introducing a transformative model for integrated women’s wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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